
AUGUST 17, 2016 – OGDEN, UT — A team of bicycle industry veterans today announced the launch of Why Cycles, a new high-end road and mountain bike brand with a focus on superior craftsmanship, bikes designed around having fun, and pure outdoor enjoyment. Why Cycles, based in Ogden, UT, will enter the market with three unique models designed for a wide array of cycling disciplines, all available in multiple stock and custom build options. According to company co-founder Adam Miller (founder of Borealis Fat Bikes), “We believe ripping trails with friends, exploring a new off-the-grid road, or rallying into a corner faster than you should is the closest thing we’ve found to true happiness. If we can play a small part in building products that help others reach that level of pure joy with friends, we’ve succeeded.”





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